The WOWBROW experts
BROW WEEK AT SOKOS
Get ready for an exclusive Brow Week across all Sokos Emotion stores and a special Promo Week at the Helsinki flagship store! Whether you're a brow pro or a beginner, this is your chance to discover the secret to fuller, healthier brows & lashes with Wowbrow Brow & Lash Serum – at a special campaign price! HERE'S WHAT'S HAPPENING Exclusive discounts on WOWBROW Brow & Lash Serum. Expert brow tips – learn how to get your best brows & lashes ever. FREE sleeping mask with purchase – because beauty sleep = brow magic. Where & When? Sokos Flagship Store Helsinki. See you there!
Learn more
WOWBROW IN VOGUE
WOWBROW has officially made it to the beauty bible – VOGUE! Yes, you read that right! Our award-winning Brow & Lash Serum has been featured in Vogue’s Glow Glossary, alongside some of the most luxurious beauty brands in the world. This is a major moment for brows everywhere, and we couldn’t be prouder! Why Wowbrow? At Wowbrow, we’ve always believed that great brows can change your entire look—and now, Vogue agrees! Our bestselling serum made it to the iconic pages of fashion’s top magazine because it helps you achieve the look of fuller, thicker, and stronger brows with a clean, high-performance formula. The brow revolution is here If you’ve been waiting for a sign to step up your brow & lash game, THIS. IS. IT. Our formula is packed with powerful peptides, plant extracts, and vitamins that nourish and condition your brows and lashes. Want to glow like a true beauty icon? Here’s how: 1. Use our serum daily for fuller brows and longer lashes.2. Pair it with our iconic Brow Wax for a sculpted, feathery look.3. Tag us on Instagram @wowbrow.cosmetics or TikTok @wowbrow and show off your WOW-worthy brows!
Learn more
MEET THE NEW SERUM
We’ve all been there. Standing in front of the mirror, desperately wishing for brows that don’t require 20 minutes of drawing in the morning or lashes that don’t demand a mountain of mascara to look even half awake. Well, folks, it’s time to put down the pencils and pack away the falsies because WOWBROW has got your back (and your brows, and your lashes)! Meet the improved member of our squad—the WOWBROW Brow & Lash Serum. This tiny powerhouse is about to change your entire brow and lash game. Imagine waking up every day with fuller, healthier, and fluffier brows and lashes. No filters needed, no extensions required. It’s 100% you—just with a little extra wow sprinkled in. What Makes It So WOW-tastic? Nourishing formula: Our serum is packed with powerhouse ingredients like Acetyl Tetrapeptide-3 and Trifolium Pratense (Clover) Flower Extract that nourish and strengthen hair follicles, giving your brows and lashes the love they deserve. Plus, the lightweight formula absorbs easily, leaving no sticky residue behind. Full ingredient list: Aqua (Water), 1,2-Hexanediol, Butylene Glycol, Tromethamine, Carbomer, Disodium EDTA, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract. Visible results: With consistent use, you’ll notice fuller, healthier brows and longer lashes in just a few weeks. Think of it as a beauty boost—no filters, no falsies, just your natural brows and lashes looking their best. New application brush: We’re all about making things easy! The new and improved brush allows for precise, smooth application, so you can coat every little lash and brow hair effortlessly. One swipe, and you’re done—just like that! Brow & lash friendly: Why settle for one when you can have both? This serum works its magic on both your brows and lashes, so you get double the benefits in one easy product.
Learn more
BROW & LASH CARE
At Wowbrow, we believe that the secret to captivating brows and lashes lies not just in exceptional treatments but also in everyday care. Join us as we share insider tips from our seasoned experts, designed to keep your brows and lashes looking their best. The Essential Tips: Daily Care Routine: Cleansing: Gently cleanse your brows and lashes daily to remove makeup and impurities. Opt for a mild, non-irritating cleanser. Moisturizing: Hydration is key. Apply a small amount of a non-greasy, lash-safe moisturizer or our Wowbrow Serum to keep your brows and lashes soft and nourished. Do's and Don'ts: Do: Brush your brows and lashes gently with a clean spoolie brush to stimulate growth and maintain shape. Don't: Avoid over-plucking or over-styling, as this can weaken hair follicles and lead to hair loss. Choosing the Right Products: Serums: Invest in a high-quality growth serum (like our Wowbrow Serum) to enhance the thickness and health of your brows and lashes. Makeup: Opt for high-quality, non-irritating makeup products specifically designed for sensitive eye areas. Professional Care: Regular Trims: Get your brows professionally trimmed and shaped to maintain their optimal look. Professional Advice: Consult with our Wowbrow experts to understand the best treatments and products tailored to your specific needs. Lifestyle Tips: Diet: A balanced diet rich in vitamins and minerals can enhance the health of your hair, including brows and lashes. Sleep: Adequate sleep is crucial for the regeneration of hair follicles. Advanced Tips: Massage: Gentle massage around the brows and lashes can improve blood circulation, promoting growth. Custom Treatments: Consider our professional brow and lash treatments for personalized care and advice. Conclusion: Brow and lash care is an art and a science, and at Wowbrow, we're committed to helping you master both. By incorporating these expert tips into your daily routine, you'll be well on your way to achieving and maintaining your dream brows and lashes. Remember, every interaction with us at Wowbrow is more than a beauty treatment; it's a step toward bold, confident, and elegant brows and lashes.
Learn more
THE MAGIC POTION
Welcome to a journey through the heart of Wowbrow's revolutionary Brow & Lash Serum. Often referred to as a little bottle of confidence, this serum is more than just a beauty product; it's a testament to our commitment to empowering beauty. Here, we'll explore the magical concoction of ingredients that make our serum a must-have in your beauty regimen. The Magic Ingredients: Aqua (Water):The foundation of most cosmetic products, water acts as a solvent to dissolve other ingredients, allowing them to mix together smoothly and deliver their benefits to your skin or hair. 1,2-Hexanediol:A multi-functional ingredient that works as a humectant (helps retain moisture) and emollient (softens the skin). It also has preservative properties to keep the product fresh. Butylene Glycol:Another humectant that attracts moisture from the environment, keeping your skin hydrated. It also enhances the penetration of other active ingredients, making the product more effective. Tromethamine:A pH adjuster, ensuring the product remains skin-friendly and stable without causing irritation. Carbomer:A thickening agent that gives the product a smooth, gel-like consistency, helping it spread easily on the skin or hair. Disodium EDTA:A chelating agent that binds with metal ions in the water, preventing them from affecting the product's stability and performance. This helps maintain the effectiveness of the other ingredients. Dextran:A sugar-derived ingredient that helps with moisture retention and provides a calming effect on the skin, reducing redness and irritation. Acetyl Tetrapeptide-3:A powerful peptide known to promote hair growth by stimulating the follicles and strengthening hair from the roots. It also improves skin elasticity and firmness. Trifolium Pratense (Clover) Flower Extract:Rich in biochanin A, this natural extract is believed to help combat hair thinning and promote healthier, fuller hair. It’s also known for its antioxidant and anti-inflammatory properties, making it beneficial for scalp health. Dual-Purpose Efficiency: Our Brow & Lash Serum isn't just about the ingredients; it's about the convenience and effectiveness it offers. Designed to be a 2-in-1 solution, it saves you both time and money. Whether you're looking to boost your brows or lavish your lashes, this serum is your go-to solution. Conclusion: The Wowbrow Brow & Lash Serum is more than a product; it's an embodiment of our mission to empower and enhance natural beauty. Each ingredient has been carefully chosen to ensure that your brows and lashes receive the care they deserve. Embrace the magic within this little bottle of confidence and witness the transformation in your beauty routine.
Learn more