Meet the new serum – WOWBROW Cosmetics
eye with brush for applying serum

Meet the new serum

We’ve all been there. Standing in front of the mirror, desperately wishing for brows that don’t require 20 minutes of drawing in the morning or lashes that don’t demand a mountain of mascara to look even half awake. Well, folks, it’s time to put down the pencils and pack away the falsies because WOWBROW has got your back (and your brows, and your lashes)! 

Meet the improved member of our squad—the WOWBROW Brow & Lash Serum. This tiny powerhouse is about to change your entire brow and lash game. Imagine waking up every day with fuller, healthier, and fluffier brows and lashes. No filters needed, no extensions required. It’s 100% you—just with a little extra wow sprinkled in.

What Makes It So WOW-tastic?

Nourishing Formula: Our serum is packed with powerhouse ingredients like Acetyl Tetrapeptide-3 and Trifolium Pratense (Clover) Flower Extract that nourish and strengthen hair follicles, giving your brows and lashes the love they deserve. Plus, the lightweight formula absorbs easily, leaving no sticky residue behind.

Full ingredient list: Aqua (Water), 1,2-Hexanediol, Butylene Glycol, Tromethamine, Carbomer, Disodium EDTA, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.

Visible Results: With consistent use, you’ll notice fuller, healthier brows and longer lashes in just a few weeks. Think of it as a beauty boost—no filters, no falsies, just your natural brows and lashes looking their best.

New Application Brush: We’re all about making things easy! The new and improved brush allows for precise, smooth application, so you can coat every little lash and brow hair effortlessly. One swipe, and you’re done—just like that!

Brow & Lash Friendly: Why settle for one when you can have both? This serum works its magic on both your brows and lashes, so you get double the benefits in one easy product.

How Does It Work?

Our Brow & Lash Serum uses a gentle but effective formula that targets weak and sparse hair follicles. Whether you’ve overplucked, over-tweezed, or just want to boost what nature gave you, our serum’s got the magic touch. It’s kind of like a spa day, but for your brows and lashes. 

Don’t Just Take Our Word for It

Okay, okay, we know we’re biased (we did make it), but trust us when we say the reviews are pouring in, and they are glowing!

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Hello Finland

The Finnish beauty industry is about to experience a major glow-up! Norway's leading company specializing in brow care and styling, WOWBROW, is proud to introduce Rosanna as the new brand ambassador for Finland. Rosanna brings joy and authenticity to all her projects—whether it's hosting a podcast, presenting new trends on social media, or appearing on the radio. The same attitude and energy are also at the core of WOWBROW. After a three-month secret test period, Rosanna is now ready to reveal her love for WOWBROW. We warmly welcome Rosanna as WOWBROW's brand ambassador in Finland. Follow us for exciting collaborations, product launches, and surprises that we will share more about soon. It's time to experience WOWBROW in Finland—because every eyebrow deserves to be WOW! WOWBROW's story began with a passion for perfect eyebrows. What started as a modest salon founded by Tanya has grown into a symbol of elegance, strength, and innovation. Five successful salons and over 130,000 treatments later, WOWBROW has elevated eyebrow care to an entirely new level. WOWBROW's products, from the best-selling Brow & Lash Serum to the latest Brow Wax, have gained a solid following in Norway and Sweden, and are now ready to conquer Finland! But what makes this collaboration even more meaningful? "Rosanna's passion and genuine interest in the brand, her bubbly personality, sharp intellect, and ability to create positive and safe energy online make her the perfect partner for WOWBROW," says WOWBROW's founder Tanya Bryhn.

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a pair of hands holding a serum

Brow and lash care

At Wowbrow, we believe that the secret to captivating brows and lashes lies not just in exceptional treatments but also in everyday care. Join us as we share insider tips from our seasoned experts, designed to keep your brows and lashes looking their best. The Essential Tips: Daily Care Routine: Cleansing: Gently cleanse your brows and lashes daily to remove makeup and impurities. Opt for a mild, non-irritating cleanser. Moisturizing: Hydration is key. Apply a small amount of a non-greasy, lash-safe moisturizer or our Wowbrow Serum to keep your brows and lashes soft and nourished. Do's and Don'ts: Do: Brush your brows and lashes gently with a clean spoolie brush to stimulate growth and maintain shape. Don't: Avoid over-plucking or over-styling, as this can weaken hair follicles and lead to hair loss. Choosing the Right Products: Serums: Invest in a high-quality growth serum (like our Wowbrow Serum) to enhance the thickness and health of your brows and lashes. Makeup: Opt for high-quality, non-irritating makeup products specifically designed for sensitive eye areas. Professional Care: Regular Trims: Get your brows professionally trimmed and shaped to maintain their optimal look. Professional Advice: Consult with our Wowbrow experts to understand the best treatments and products tailored to your specific needs. Lifestyle Tips:   Diet: A balanced diet rich in vitamins and minerals can enhance the health of your hair, including brows and lashes. Sleep: Adequate sleep is crucial for the regeneration of hair follicles. Advanced Tips:   Massage: Gentle massage around the brows and lashes can improve blood circulation, promoting growth. Custom Treatments: Consider our professional brow and lash treatments for personalized care and advice. Conclusion: Brow and lash care is an art and a science, and at Wowbrow, we're committed to helping you master both. By incorporating these expert tips into your daily routine, you'll be well on your way to achieving and maintaining your dream brows and lashes. Remember, every interaction with us at Wowbrow is more than a beauty treatment; it's a step toward bold, confident, and elegant brows and lashes.

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The magic potion

Welcome to a journey through the heart of Wowbrow's revolutionary Brow & Lash Serum. Often referred to as a little bottle of confidence, this serum is more than just a beauty product; it's a testament to our commitment to empowering beauty. Here, we'll explore the magical concoction of ingredients that make our serum a must-have in your beauty regimen. The Magic Ingredients: Aqua (Water):The foundation of most cosmetic products, water acts as a solvent to dissolve other ingredients, allowing them to mix together smoothly and deliver their benefits to your skin or hair. 1,2-Hexanediol:A multi-functional ingredient that works as a humectant (helps retain moisture) and emollient (softens the skin). It also has preservative properties to keep the product fresh. Butylene Glycol:Another humectant that attracts moisture from the environment, keeping your skin hydrated. It also enhances the penetration of other active ingredients, making the product more effective. Tromethamine:A pH adjuster, ensuring the product remains skin-friendly and stable without causing irritation.  Carbomer:A thickening agent that gives the product a smooth, gel-like consistency, helping it spread easily on the skin or hair. Disodium EDTA:A chelating agent that binds with metal ions in the water, preventing them from affecting the product's stability and performance. This helps maintain the effectiveness of the other ingredients.  Dextran:A sugar-derived ingredient that helps with moisture retention and provides a calming effect on the skin, reducing redness and irritation. Acetyl Tetrapeptide-3:A powerful peptide known to promote hair growth by stimulating the follicles and strengthening hair from the roots. It also improves skin elasticity and firmness. Trifolium Pratense (Clover) Flower Extract:Rich in biochanin A, this natural extract is believed to help combat hair thinning and promote healthier, fuller hair. It’s also known for its antioxidant and anti-inflammatory properties, making it beneficial for scalp health. Dual-Purpose Efficiency: Our Brow & Lash Serum isn't just about the ingredients; it's about the convenience and effectiveness it offers. Designed to be a 2-in-1 solution, it saves you both time and money. Whether you're looking to boost your brows or lavish your lashes, this serum is your go-to solution. Conclusion: The Wowbrow Brow & Lash Serum is more than a product; it's an embodiment of our mission to empower and enhance natural beauty. Each ingredient has been carefully chosen to ensure that your brows and lashes receive the care they deserve. Embrace the magic within this little bottle of confidence and witness the transformation in your beauty routine.

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